Young homeowners are rewriting the rules for purchasing appliances, turning shopping into a statement of personal identity and social responsibility. They’re thinking beyond “eco-friendly” to their personal well-being and greener living as a whole: considering a product’s entire lifecycle, including ethical production, long-term resource availability, and societal impact. And they’re choosing to invest in sustainable products, even if it means a higher upfront cost.
The New Mindset of Younger Appliance Buyers
Recent reports from Plastiks and Ceres reveal that younger generations view shopping as a form of activism and every purchase as a vote for the kind of world they want to live in. Raised in an era of climate awareness and global responsibility, they make their appliance purchasing decisions deeply rooted in personal values, with sustainability at the top of the list as a baseline expectation.
Consumer interest in buying sustainably has grown significantly in the past few years, with the majority of Americans saying they prefer sustainable products and two-thirds saying they’ll pay more for them—even if no one knows about it. Especially for young homeowners, shopping for appliances is not just about the product and price anymore; it’s about purpose, principles, and investing in brands that reflect their values.
The Brand Shaping The Future of Sustainable Appliances
Since its 1919 founding, Electrolux has positioned itself at the forefront of sustainable innovation and a circular economy in the appliance industry. That begins with the manufacturing process, where they have implemented healthier disposal practices, reduced emissions, and conserved resources. Electrolux has long been a globally recognized leader in sustainability, with a green product design approach that uses recycled materials to make products that are recyclable, engineering for long-term energy efficiency and waste reduction, increasing repairability, and innovating technologies that support healthier choices and a healthier planet.
Sustainability Magazine recently outlined some of the targets Electrolux has set for itself, including expanding the use of recycled materials, implementing worldwide education and feeding programs, and challenging industry norms with ambitious, measurable sustainability goals. This focus on sustainability is reflected in innovations like their Microplastic Filter, which captures up to 90% of microplastic fibers during laundering. That’s about two plastic bags worth of microplastic fibers per household every year.
Electrolux Proves You Don’t Have to Choose Between Performance and Planet
Electrolux luxury appliances let your clients have it all: top-notch performance, sleek modern design, and genuine sustainability. Here are just a few ways you can offer your clients greener living solutions without sacrificing performance or style:
- Single-door refrigerators and freezers boost energy efficiency and keep food fresher for longer with features like TasteLock™ Plus crisper, PureAdvantage™ Produce Keeper™, and the LuxCool™ Cooling System. Their large capacities also eliminate the need for a second cooling appliance in the pantry or garage.
- Induction Cooktops offer rapid, precise heat with minimal energy waste. Innovative features like Precise Temperature Control and Power Slide prevent overcooking and make eating at home fast and delicious.
- Wall Ovens provide faster, energy-efficient cooking while preserving natural flavors and nutrients. With modes like Steam Bake, Steam Roast, Air Sous Vide, No Preheat, and Advanced Convection, healthy cooking is simple and eco-friendly.
More homeowners are asking tough questions about where products come from and how they’re made, prioritizing brands that share their commitment to sustainability. When you and your clients are ready to shop for appliances, our appliance experts can help you explore a full range of products that will elevate their home and support their sustainability goals.